media marketing and purchase intentions, which happens to be in step with previously analysis by Search engine marketing and Park (2018) that implies brand

X on Y without the effect of the mediator, e’ = direct effect of X on Y with no outcome of your mediator, c= oblique influence of

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These effects support the theory of Kotler et al. (2009) which states that buying fascination is affected by promotion and citra brand picture. Also, this analyze here inialso underlines the significance literasi of financial literacy in rising partisipasi financial investment participation among generasi young Indonesians who are more and more melek engineering literate. With pertumbuhanthe quick growth ofthe digital financial state pesatin Indonesia, these conclusions ini deliver wawasan important insights for pemasaranfintech marketing methods in harnessing the influence of social media influencers to strengthen brand image andn draw in lebih far more users

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Social media has a website significant influence on shoppers' marketing encounter and will enrich their have confidence in in brands. Making

tionnaires have been excluded, and the amount of valid questionnaires for Investigation achieved 374, symbolizing a reaction amount of

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The purpose of brand trust and model Perspective in the impression of social media marketing on purchase intention